21 new ecology murals!

21 new ecology murals!

Pleasant Peninsula strives to further conservation, biodiversity, and environmental education through public art.

Our festival boosts visibility not only for artists, but for the nonhuman biodiversity found across our Great Lakes State. Every mural created for Pleasant Peninsula will feature a species on the Michigan Endangered Species List. By increasing awareness with public art, we can give our landscape both a voice and an audience.

Festival Overview

Central Location —

The 52 Front Ave Underpass is in close proximity to the river, GVSU, the Blue Bridge, and the GR Public Museum, making the murals’ ecological themes and subjects even more impactful. By installing nature- themed murals in our city center, we aim to inform and inspire our neighbors who may not typically feel interested in exploring Michigan’s natural beauty on their own.

LASTING IMPACT —

Thanks to our detailed maintenance plan, these murals will last for years to come, bringing life to an underutilized but highly- trafficked walkway. With the strategic addition of seating, lighting, planters, and more, this underpass will be transformed from an abandoned bus stop to a safe, welcoming, and educational pedestrian destination.

How You Can Help!

Pleasant Peninsula is funded by public grants, community fundraising, and by personal funds from our organizers. As we expand our reach to bring a national mural festival to Grand Rapids, we increasingly rely on large scale sponsorships and private donations. Over the past 3 years, Pleasant Peninsula has engaged nearly 100 artists, environmentalists, and organizations, attracting 30,000 attendees to downtown Grand Rapids, illustrating our community's enthusiasm.

Sponsorship Levels

$100+ apple blossom sponsor

Recognition as sponsor on selected digital marketing materials and website.

$500+ white pine sponsor

Previous tier benefits plus 10'x10' booth space onsite during festival.

$1,000+ petoskey stone sponsor

Your company name will be displayed on one of our mural plaques featuring a Michigan Endangered Species. Day-of-event recognition with 1 verbal onstage acknowledgment during the festival. 10’x10’ booth space on site during festival. Previous tier benefits plus recognition as Pleasant Peninsula sponsor on all digital marketing materials and website.

$5,000 common loon sponsor

Exclusive sponsor of 1 mural — your company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species. Day-of-event recognition with 1 verbal onstage acknowledgment during the festival. 10’x10’ booth space on site during festival. Previous tier benefits plus recognition as Pleasant Peninsula sponsor on all digital marketing materials, video, and website. One company highlight post on our social media channels. Opportunity to add company marketing materials to artist swag bags.

$10,000 lake sturgeon sponsor

Exclusive sponsor of 1 mural — your company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species. Day-of-event recognition with 2 verbal onstage acknowledgments throughout fest. 10’x10’ booth space on site during fest. Free table space at programming events leading up to the fest. Previous tier benefits plus recognition as Pleasant Peninsula sponsor on all digital marketing materials, video, website, and press releases. Invitation to VIP & Artist Happy Hour events throughout festival week.

$20,000 owashtanong (grand river) sponsor

Previous tier benefits plus company logo will be displayed on one of our mural plaques featuring a Michigan Endangered Species. "In partnership with COMPANY LOGO" on scaffolding banners during installation and stage banner. Day-of-event recognition with 3 verbal acknowledgements throughout festival. 10'x10' premium, onsite booth space. Free table space at programming events leading up to festival. Recognition as a Partnering Sponsor on all digital and print materials. Guaranteed 2 exclusive posts on social media channels.

$30,000 gichigamiin (great lakes) sponsor

Previous tier benefits plus company logo will be displayed on three mural plaques featuring a Michigan Endangered Species of your choice. "Presented by COMPANY LOGO" on scaffolding banners during installation, stage banner and 2025 festival t-shirts. Day-of-event recognition with 5 verbal acknowledgements throughout festival. 20'x10' premium, onsite booth space. Recognition as a Presenting Sponsor on all digital and print materials. Guaranteed 3 exclusive posts on social media channels.